Facebook Ads are
poisoning our SEO

Unqualified paid traffic is flooding the indexed homepage and dragging our ranking down.

Paused on May 5. Back since May 31.

Which campaigns are actually the problem?

So no, we do not pause everything. The well-targeted campaigns are fine. We only fix allworld.

This is what is actually running

Pulled live from Meta's Ad Library. The destination of these ads is emrahcinik.com, our indexed homepage, not a lead form.

• Meta Ad Library ID 798748796226129
• Destination URL: emrahcinik.com, the page we are trying to rank, not a lead form
• Even the well-targeted football creatives send residual traffic straight onto the homepage
• Every paid click here is a behaviour signal on the page Google is judging

The English creatives are a small, higher-quality stream. The volume that does the damage is the allworld ad set. Either way, the rule is the same: no paid ad should land on the indexed homepage.

Inside "allworld": one ad set does the damage

Campaign 120236222283290455. All four ad sets land on the homepage. Only the first one is toxic.

Almost every lead comes from 4% of the volume (the Instagram and UK/US ad sets). The big Facebook ad set is 96% of the volume for close to zero leads, and all of the SEO damage.

Cutting it costs zero leads

The worry: if we pause it, do we lose leads? The data says no. The real leads are captured in the off-site lead forms, which never touch the website (that is why they do not show in Analytics, and why they do not hurt SEO).

The lead-form campaigns already prove it: you can generate leads without ever touching the homepage. We just need allworld to do the same.

How does a campaign this bad even exist?

"Optimised by the algorithm" does not mean good. The algorithm optimises toward the cheapest event you give it. Lead-form campaigns are geo-restricted and optimise for real leads. That is the whole difference.

Why homepage traffic changes our ranking

NavBoost is a confirmed Google system that re-ranks pages on real user behaviour, regardless of where the traffic comes from. Thousands of sub-15-second bounces on the homepage are a strong negative signal, stored over a 13-month window.

On competitive keywords, behaviour is the tie breaker

On "hair transplant turkey" we and the top clinics are close on content and links. When everything else is even, Google leans on user-behaviour signals to decide the order.

This flood of bad clicks on our homepage hands that tie breaker to our competitors, on the single most valuable keyword we have.

And it makes the diagnosis blind

With this constant unqualified arrival on the homepage, I cannot cleanly tell what to optimise, and if a Google update hits the site, this noise masks the real cause. We end up optimising in the dark.

Post-op FAQ: well received

The 66 patient-voice questions and answers are well received. We are publishing them on the site, then rolling them out across all languages.

Patient stories: well received

The three cases are well received (Jillo, Claron, Larsee), with consent and before/after photos. We turn them into the SEO-focused articles, two per month.

Press relations

A dedicated UK media-links PR campaign: 15 to 20 high-quality media links over 2 months, in line with the campaign that worked well last time. It builds the external authority we need to push the homepage back above the competition.

This is separate from the regular monthly link building included in the service. Manual FUE and Sedation pages are also going live now across all languages.

Next steps