SEO report · June 2026

SEO Report,
June 2026

Leads up 20% in June, Italy accelerating.

Dr Cinik x Tom Assous · July 6 meeting
The headline
458

SEO leads in June, up 20.2% versus May.

263
English leads, up 29.6%
68
Italian leads, up 74.4%
19
London leads, up 72.7%
29
French leads, down 14.7%
79
Other markets, down 16.0%

Total site conversions, the primary Analytics event: 280, up 13.4%.

Traffic quality

Fewer sessions, more patients.

31,922
organic sessions, down 16.1% versus May
+20.2%
SEO leads over the same period

June mixed early summer seasonality with a turbulent first half of the month. The traffic that stays converts better.

Search Console: 28,364 clicks, down 19.7%. Average position 9.9 across all queries.

Rankings, May to now

Positions: the honest picture.

English

KeywordMayNow
hair transplant cost turkey1612
beard transplant turkeynew2
dhi hair transplant in turkey38
hair transplant turkey1116
fue hair transplant in turkey1722

French

KeywordMayNow
greffe de cheveux dhi turquie22
greffe de cheveux fue turquie34
greffe de cheveux turquie915

The head keywords have not fully recovered yet, shown here plainly. The specialist pages hold page one, and the July snapshot is already turning up in Italy.

Source: Monitorank, average across tracked cities. May is the monthly average, Now is the July 5 snapshot.

Italy

Italy: the comeback market.

68
Italian leads in June, up 74.4% versus May

Italian leads now more than double French, 68 versus 29. Italian sessions overtook French this month, and the Istanbul cluster is turning up.

Italian keyword set, daily average position (up is better)
Italy

Istanbul keywords are turning up.

KeywordMayNow
trapianto di capelli istanbul177
clinica trapianto di capelli istanbul119
trapianto di barba istanbul23
clinica trapianto di barba istanbul34
trapianto di capelli fue istanbul2520

trapianto di capelli istanbul jumped 10 places to number 7 in the July snapshot. The barba terms hold page one.

Source: Monitorank, average across tracked cities. May is the monthly average, Now is the July 5 snapshot.

Italy

The big SERP moves.

23 to 2
miglior chirurgo trapianto di capelli turchia
5 to 3
migliore clinica trapianto di capelli istanbul
7 to 3
istanbul saç ekimi (Turkish bonus)
AI Overview captured on miglior chirurgo trapianto di capelli istanbul, served from our /it/clinica/ page.

Source: SEMrush, position moves into early July.

AI search

LLM and AI search: a record month.

328
AI referred sessions, up 10.1%
15
leads from AI sources
4.6%
conversion rate
3x
the site average of about 1.4%
SourceSessionsLeadsConv. rate
ChatGPT224135.8%
Google Gemini4000%
Perplexity3326.1%
Claude2000%
Microsoft Copilot1100%
Content

Ten patient stories live.

First-hand patient cases in English, French and Italian, including the footballers Federico Gatti and Gabriel Magalhães.

Latest addition: Oleg's DHI, 4,200 grafts before and after, published this week in all three languages.

First-hand patient content is exactly what Google's June anti-spam wave rewards.

Content

Pages and FAQ content.

Pages live

Sedation live. Manual FUE live. Eyebrow Transplant in final SEO polish.

Post-op FAQ

A 66 question and answer FAQ, publishing soon.

FAQ articles already live

The first FAQ-inspired post-op articles are online in EN, FR and IT: dermaroller timing, medication after surgery, recovery questions.

Authority and PR

Link building and press relations.

1

Press relations campaigns are underway, first stories in drafting.

2

Classic link building ran late this month, the payment arrived late in June. Placements are ordered and publishing now, visible in July.

3

Landed in June anyway: the French Wikipedia page, a ledauphine.com feature (DR 82), and the Chicago Bulls and Harley Street announcements in US and UK media.

SEO news

Two June signals in our favour.

Spam shakeout

An unconfirmed update around June 19 hit scaled AI content and black-hat tactics. Our analysis shows no negative effect on us so far, possibly a slight positive one, to be confirmed as the dust settles.

AI answers

Google added an AI Mode and AI Overviews opt-out, plus new generative AI reports in Search Console. We stay opted in, because AI answers convert for us at 4.6%.

Google Maps

Maps plan: where we align.

Google Maps

Maps plan: our adjustments.

Next steps, July

Where we go from here.

1

Ordered links publish and PR stories go live. The authority push lands this month.

2

Eyebrow page goes live, and the 66 question FAQ publishes.

3

Kick off the joint Google Maps workstream. Rename the listing first.

4

Next sync: the Italian Istanbul momentum and the homepage recovery, monitored week by week.

Full detail in the dashboard, dashboard.tomassous.com/dr-cinik/june-2026